What’s All The Hype?

Are you frustrated with all of this jargon and not quite sure what’s all the hype about Wordpress and blogging?  Some may ask what exactly is a blog and why chose Wordpress?  Well, let me assure you that this is not hype and definitely not a passing fade.  Wordpress and blogging are here to stay and are becoming more and more popular all the time.  Currently, there are over 5 million downloads recorded from Wordpress.org and that number is growing everyday.  Now, you might be asking why is it so important to understand these technologies and more importantly why you as a business ought to starting using these web 2.0 tools?  Here are three great reasons why every online business needs to use Wordpress and start blogging:
1.    Ability to market and brand your product or service through the power of blogging with your clients.
2.    Ability to get up to the minute client feedback from your blog so you can capture great ideas and improve your service.
3.    Ability to control content updates which improve client relationships and Google search engine optimization.