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JavaScript Taught Simply

January 5th, 2008 • admin • 0 comments • Related • Filed Under

One of my resolutions this year is to learn and master JavaScript.  My first step when trying to learn and master anything is to search for books and  websites that relate to my topic of interest.  During my recent research for a book and site on the topic of JavaScript I discovered a great book called “Simply JavaScript” and a great site called “Sitepoint“.  My favorite sort of books are the “read and do” type and my favorite sites are the ones with plenty of examples and tutorials.  I realize I have put off learning JavaScript for many years, because I didn’t realize its true benefit.  I am really excited about the capabilities this technology can provide me as I look to provide better user experiences and apps on the web for my clients.  Currently, I have a pretty strong foundation in CSS and XHTML.  With this foundation I believe that the next best step in my learning process should be to gain a solid understanding of JavaScript.  So let’s see how much of this language I can learn and master by year’s end.

What Is New Media Marketing?

January 5th, 2008 • admin • 0 comments • Related • Filed Under

New Media Marketing is what I like to call “Rapport Marketing”.  The whole premise behind New Media Marketing is to develop a sincere and transparent rapport with consumers.  New Media Marketing is founded on the premise of encouraging those clients and consumers to provide transparent feedback regarding the quality of a product or service.  This transparent feedback will enable the consumer to get a better product or service.  New Media Marketing moves away from the traditional forms of marketing (e.g. television, radio, newspapers, and direct mail) where the consumer, in many cases, does not have an interactive experience with a product or service.

This interactive experience is key to developing a strong rapport with the consumer.  Some of the new media technologies that help to develop this interactive experience are blogs, podcasts, webcasts, and social networks (i.e. MySpace, YouTube, FaceBook, etc.).  Now that high-speed internet connections are more readily available there will continue to be more consumer decisions influenced by “Rapport” or  New Media Marketing.

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